RealVitalize is a program for Real Estate Agents whose clients want to improve their homes before selling them but don't have enough finances to pay for renovations out of their pockets. RealVitalize partners with Angie to help find the right contractors and manages all invoices paid off after the property is closed.
Company
Anywhere www.anywhere.re
Product
RealVitalize realvitalize.com
Problem
After enrolling a property in the program, agents didn't have any tools to track their enrollment status. Also, they didn't have a place to store all documentation and invoices related to the performed services. It was also hard to find the contact information of all parties involved in the renovation process.
My Role
Product Designer
User Experience Designer
User Research
The central methodology for the research was user interviews. A total of 9 interviews were conducted. The pain points extracted:
- Too many emails
- No mobile access
- Inability to track enrollment status
- Inability to track assigned job status
- Unappealing new enrollment form
- Time-consuming and not an intuitive process
User Journey
Mockups
Future Outcomes
After the product is released, the potential outcome will be:
- 1-2% increase in the agent commission because of the added value to the property
- 1-2% increase in the seller's net proceeds
- Fewer days on the market for the house to sell
- Great marketing tool that will bring more business to the agents